The marriage between fashion and technology usually sways towards Apple watches, LED lit frocks or, if you’re a Camden resident circa 2000, some kind of flashing belt. For Danish label Nosomnia, it was the idea of necessity associated with the printed circuit board.
“Every single component has a purpose. It has a unique quality,” explain founders Jonas Bier and Ida van Gaever, who’ve referenced the system for SS17, both in their pieces and the accompanying campaign, pictured above. Read More via ClashMusic.